Website Traffic, a Beginner’s Guide (Part 1)
When you first start your website, it can be a daunting to think that you’re starting from zero and have to get your traffic up so that you can start making an impact. You know you want relevant traffic to come to your website, those who are your target audience. But you’re just not sure where to go from here or how to build up the traffic to where it needs to be. These next few posts will give you plenty of useful, inexpensive ideas to help you get started building your web traffic and hit the ground running from the start.
Getting Website Traffic: Quality vs. Quantity
Website traffic actually has more to do with providing your audience information that they can use, rather than whether or not your website is beautifully designed or not. Of course you don’t want a website that blinds the user, or isn’t designed responsively (it should work on all devices like smart phones and tablets), but you really should focus on what’s inside to drive traffic.
That’s where quality traffic comes in over quantity. A website can have a million visitors due a free give away that appeals to a wide audience. But that isn’t going to bring targeted visitors who want what you have to offer, it brings those who only want the gift. So what good is it if a million people sign up for the free (fill in the blank) offer? Probably not much at all. It would be a waste of time and money to do that.
Quality traffic, on the other hand, will consist of visitors in your ideal audience, who will want what you have to offer. It may not be today, but eventually they will. You just have to find ways to build the traffic for your website that attracts the targeted, relevant, and ready to buy audience that you desire. Quality traffic will spend time on your site, sign up for your newsletters, and open them. Quality traffic will come back, again and again. Quality traffic will purchase your products and / or services. That’s the type of traffic you want.
Getting quality traffic can take a little effort. If you create a plan of action and work toward the right goals in the right way, you will be successful. If you’re providing your readers with the information they want, need and it solves their problems, you’ll be much more successful. It’s all about targeting the right audience, at the right time, in the right place with the right methods.
This is the first in a series of blog posts I’m publishing on this topic. Come back for the next post where I’ll talk a little bit about measuring traffic effectiveness, then I’ll move on to cover the things that you can do to get traffic to your website.
Not sure why your website isn’t generating traffic? Need help on getting your website up to date? I’m happy to answer any questions you have, or to offer you a free 30 minute website assessment. We’ll talk about what it is you want your website to do for your business. In this time, I can help you get back on track to generate the website traffic you’re looking for and to get your message out to the world! Sign up for your free assessment today!