Knowing Your Audience
We’ve been talking about website traffic, how to get it, and how to measure the effectiveness of website traffic you are getting. So much can be learned from studying Google Analytics, but first you need to start getting targeted traffic. Targeted traffic is full of people who want and need what you are offering.
Who Is Your Audience?
Knowing your audience is a huge factor in whether or not you will be successful in getting traffic to your website. It’s the key to creating excellent products and/or services that are sought after too, so you could say that knowing and understanding your audience effects much of what you do to develop a successful business.
- Describe Your Ideal Customer – To determine who your audience is, first write down exactly the type of person you’d like to work with. This person is a made up person right now, and you’ll refine this description as you move forward. For example: “My ideal customer is an upper level executive who loves playing golf and going on golfing vacations.”
- Find Your Audience – You can use social media like Facebook.com, or LinkedIn.com, to locate your audience. Find them on forums or in groups and find what they are talking about. Learn what they care about. Learn about their needs, problems, issues, and questions. For example: Find discussion groups online of people talking about golf, and golfing vacations.
- Engage Your Audience – Once you find them, it’s important to converse with them. Ask them questions; find out how they feel about things. Make comments in groups they are in. You can get so much information, ideas for online content and even product ideas by talking to and engaging with your audience. Caution: This is not the time to try to sell to them. Just be friendly, ask questions, offer help if you know something, and keep it casual. For example: If someone talks about a problem with their golf clubs or golf balls and you know the problem, talk to them about it. Do so freely and without expecting anything in return.
As you converse and participate with your ideal audience members, you’ll refine your description about your audience, perfecting it so that you can easily search for and find out where your audience members spend their time. Once you know where they are, you can learn more about them, as a group, and what their needs, wants, and desires are.
Most importantly, you’ll be able to come up with products that fit perfectly with that audience as well as develop marketing ideas that connect you with them. Describing, finding and engaging your audience and then delivering exactly what they want and need based on your discoveries involves a very powerful series of methods that will lead to success.
Next time we’ll assume you know who your audience is, and what your products and or services are. We’ll go over some free and inexpensive methods to get the right type of traffic that will help you become more successful not only getting traffic, but getting the right type of traffic to your website.