Do You Know the Purpose of Your Website?

When I talk to a potential website client who wants to create a site for their business, the first question I ask them is “What is the purpose of your website?” If they don’t know the answer, it’s difficult to create a site for them because it’s hard to know where to start. If the only reason to have a website is “because every business needs a website” you won’t get much benefit from it, you need a better reason, a purpose.

Do You Want to Sell Products or Services?

If this is the primary purpose of your website then we start with an eCommerce site. It will need shopping cart technology, proper security, the right type of server capacity, and a way to pull traffic and handle leads who may not purchase right away. If you know up front you want to sell products or services directly from your site, this helps me get started knowing what you need.

Do You Want to Generate Leads?

Building a lead-generating website requires a little less technology than the eCommerce site, but it still requires things like an autoresponder, special landing pages, attractive design and keyword rich content that is devoted to educating the audience and collecting names to market to later. (This is usually done via an autoresponder system like MailChimp.com or AWeber.com.)

Do You Want an Authority Website?

If you want to highlight your expertise, you can set up an authority website. This type of site provides valuable articles, blog posts and information relating to your specific field as well as a portfolio and links to other work completed which establishes your expertise more fully. This type of website requires the same technology as the lead-generating site, but it’s set up in a more personal way with you, the expert, as the center of the website.

Do You Want a Locally or Nationally Focused Website?

Another factor to consider in determining the purpose of your website is whether you want to attract local visitors or if it doesn’t matter. If you have a local business where all your foot traffic will come from people passing through or who live in your city, then of course you want a locally focused site. If your business can be recognized nationally, such as being an author, or selling products online, then you want to focus your website nationally. There are a lot of differences to the two that need to be understood before getting started.

The makeup of your website also has many characteristics that are always important, regardless of the purpose. All sites need a lead capturing system with an autoresponder (like AWeber.com), all need to have beautiful and responsive design (for mobile audiences). But each site has it’s own purpose that needs to be clear when someone visits the site. Knowing your purpose will increase the marketability of your website exponentially.

So my question for you is – do you know the purpose of your website? If your answer is “Yes”, and you’re ready to have a new site created, great! Please contact me and let’s get started! If you’re not sure of your site’s purpose, I’m happy to talk to you more about it and ask you a few more questions that will help you determine your site’s purpose and get you on your way to setting it up.

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