Year End Planning: Take A Look at Your Website

Year End Planning should include your website

It’s nearing the end of the year, and time to make plans for the upcoming year. Be sure to take a look at your website and plan for updates to it as well.   Have you added additional products or services?  Did your company have any big events or successful client projects you could add…

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How Having a Mobile Responsive Website Can Boost Sales

Mobile devices are outselling personal computers these days, and many believe that eventually mobile devices will completely replace desktop computing for most people. What this means is that if you sell anything or market anything online, you need to have a mobile responsive website. Not sure what “mobile responsive” means? A mobile website is simply…

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10 Easy Techniques to Help SEO and Website Traffic

Now that you know who your audience is and what your products and/or services are, we’ll look at some free and inexpensive methods to get the right type of traffic to your website. Traffic to your website will evolve as you create and perfect each of the ten ideas below. They are not in any…

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Knowing Your Audience

Know Your Target Market

We’ve been talking about website traffic, how to get it, and how to measure the effectiveness of website traffic you are getting. So much can be learned from studying Google Analytics, but first you need to start getting targeted traffic. Targeted traffic is full of people who want and need what you are offering. Who…

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Website Traffic – Measure the Effectiveness (Part 2)

In an earlier post we talked about quality vs. quantity in your website traffic. To attract your ideal audience, you need to provide quality information that your audience wants, finds valuable and that solves a problem they have. Before I get more into what kinds of things you can do to get quality traffic to…

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Website Traffic, a Beginner’s Guide (Part 1)

When you first start your website, it can be a daunting to think that you’re starting from zero and have to get your traffic up so that you can start making an impact. You know you want relevant traffic to come to your website, those who are your target audience. But you’re just not sure…

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Is Your Website Protected from Hackers – 3 Questions to Ask

I recently spoke to a small group of business owners, and I think I surprised many of them a bit. I talked about website security (no, that’s not the surprise). Security on your website, and my website. Not a big bank site, not Amazon, but regular business information sites with blogs. We as small business…

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