Beyond Facebook: Why Having a Website is Essential for Your Business

Last week, Facebook was down for over two hours, an outage that left businesses scrambling to maintain their online presence.  To me, this outage just reinforced the importance of diversifying your digital footprint. While social media platforms like Facebook offer valuable opportunities for businesses to connect with customers, relying solely on those platforms to reach…
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Question Yourself

Your Website – Do It Yourself or Hire a Professional?

Things to Consider You know you need a website but you’re not sure whether to build it yourself or hire a professional. You vacillate between the two hourly. There are many online website builders that make it look easy, but is that right for your website? You see commercials on TV that offer free websites…

This Basic Mistake Can Get Your Site Hacked

Have you ever locked yourself out of your own house? Frustrating, isn’t it? I did that one day awhile back, but it turned out OK as we had hidden a spare key. That reminded me of when I did this a time before. I walked around my house looking for an open window to climb…

ID-10037280 Target market by jscreationzs

7 Factors to Achieve Maximum Results from Blogging

I met with a new client the other day whose business was fairly new, yet she recognized that in order to grow her business, she needs a web site. She had a lot of questions about a website, a blog and social media, and she knew what she wanted to do. It was good to…

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10 Easy Techniques to Help SEO and Website Traffic

Now that you know who your audience is and what your products and/or services are, we’ll look at some free and inexpensive methods to get the right type of traffic to your website. Traffic to your website will evolve as you create and perfect each of the ten ideas below. They are not in any…

Know Your Target Market

Knowing Your Audience

We’ve been talking about website traffic, how to get it, and how to measure the effectiveness of website traffic you are getting. So much can be learned from studying Google Analytics, but first you need to start getting targeted traffic. Targeted traffic is full of people who want and need what you are offering. Who…

Website Traffic – Measure the Effectiveness (Part 2)

In an earlier post we talked about quality vs. quantity in your website traffic. To attract your ideal audience, you need to provide quality information that your audience wants, finds valuable and that solves a problem they have. Before I get more into what kinds of things you can do to get quality traffic to…

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