7 Factors to Achieve Maximum Results from Blogging
I met with a new client the other day whose business was fairly new, yet she recognized that in order to grow her business, she needs a web site. She had a lot of questions about a website, a blog and social media, and she knew what she wanted to do. It was good to hear she wanted to create a blog to keep her website fresh and share valuable information with customers and potential customers. I don’t always hear this from clients. Many look at blogging as a daunting task, thinking they can’t write, so they don’t. While it can be a lot of work, creating a blog is really a must in today’s competitive internet market space. Posting articles to your blog is probably the most important part of a businesses’ content marketing campaign. Each blog post will attract, inform, engage and compel your readers to act, helping you to achieve your goals. To get the most from each blog post and to achieve maximum results, consider these seven factors.
Know Your Audience
Take time to ask yourself who are you writing the blog post for? You’re not writing it for search engines, you are writing it for people. Think about who your intended audience is. Write about what will interest them, what would solve a problem they have, and what will engage them more. This type of content will keep your audience better.
Know Your Purpose
What is the purpose of the blog post? Is it to show people how your product will solve a problem they have? Is it to have them take a certain course, or to join your mailing list? Is it to share new information with them? Whatever the purpose is, let that be the main focus of the blog post. Don’t water it down or confuse people by having more than one purpose.
Your readers should finish your blog post feeling like they accomplished something. They should feel more educated, more knowledgeable and informed than before they clicked on the post. They should see a solution to a problem they have. When writing to add value, keep in mind that it’s not about you, it’s about them.
Include Visual Elements
Every blog post should include images or videos relating or explaining your topic, it will make the post a lot more interesting to the reader. For instance, if your blog post is a tutorial, like many of mine are, having video or images to show or explain the “how to” aspect will make it even better. Keep the video short and on point.
Include a Call to Action
Never write a blog post without including a call to action (CTA). If you know your purpose the CTA should be a simple addition to the blog post. Think about this: if you don’t ask your audience to do something, they’ll do nothing. This won’t help you achieve the results you are looking for.
You want your readers to easily be able to share your blog post with their connections by using social media links on your post. If the sharing tools aren’t on your website, look for sharing plug-ins that make it easy for a reader to share information. Also, you should be sharing every blog post with relevant social media accounts and groups. Don’t just post a link, post a description or comment, ask people to go read it, and ask for comments. I recommend posting live instead of using automated systems.
Each blog post written should also be sent to your email lists as a reminder to go read your blog and check in on your website. Make sure your email asks your list to share your blog post with others and has an easy link to do just that. It’s a great way to get others involved in promoting the important information you’ve shared.
One more bonus factor that will contribute to you achieving your intended results: have a blogging schedule and stick to it. Whether it’s once a week, twice a week, or what ever works best for you, just make sure you are blogging because as you grow a following, they will come to expect updates and look for new content from you. Set up an editorial calendar, listing topics which will make it easier for you write.
While using keywords is still important, the days of throwing up any keyword rich content are over. It must be relevant. Your readers expect to value out of the blogs they read. Good content is what will get readers to stick around and read what you have to say. Some readers want to comment about the blog, so make sure it’s open for comments, and the discussions that come out of a blog will create more opportunity for more people to see your blog and act on the call to action.
If you’re not sure where to start on your blog, contact Resolve Web Studio and we can get you started, work with you or do it for you.