5 Things About Your Website That Drive People Away
If you want to conduct business on the internet, you know you need some sort of website presence there. A place people can go to learn about you and what you are offering them. Just know that there is a right way and a wrong way to present yourself if you want visitors to return again and again.
What sets one website apart from another? Some you can tell right away that you went to the wrong place. Others frustrate you because they look inviting but after about 10 minutes you move on to the next site because you can’t find what you need.
The Myth about Websites
Yes, you can set up a website in five or ten minutes using one of those do-it-yourself platforms you see advertised on TV that claim to give you everything you need. However that’s not the end of the story. For example, think about a cake. You know what the finished product is supposed to look like – yummy and good smelling. But just because someone sets out the ingredients doesn’t guarantee you’ll put them together in the right way to come up with a scrumptious cake. It could turn out to be a mess.
It’s the same with your website. Just because you throw some parts and pieces together doesn’t mean the combination you choose will yield favorable results. It takes some thought to create a website design that will attract visitors.
Website Faux Pas that Drive People Away
What are you doing or not doing that is hindering your website business? Think about these five things.
1. Not user friendly – There’s nothing more frustrating than not being able to find what you’re looking for on a site. If you click on the link in the search results you expect to be brought to that article – not the home page where you have to click around to find it.
2. Links that don’t work – Test all of your buttons and links before they go live. When they don’t work, people leave and go to a site where they do work.
3. Poor color scheme – It’s important that your content and images are easy to see and read. Black backgrounds make it hard to read. The same goes for yellow text on a white background. Choose black on white for content and other readable parts.
4. Pop-up ads – Who wants to keep clicking the red “x” every five minutes while they are trying to read an article? Pop ups distract the reader and are annoying. If you wish to use some sort of sign up form, add it in the text or have it slide up on the bottom corner, it’s less offensive to readers.
5. Preachy – These are the sites that use hard-sell tactics. If the link says “5 Ways to Get Rid of Pests” you don’t want to reach the site and instead be bombarded with reasons why you should buy the product. It’s bait and switch, and readers don’t respond well to it.
Are you guilty of any of these? Don’t worry, we can help. Resolve Web Studio sets up WordPress websites. We know how to set up a site so it’s user friendly. We’ll work with your colors, or we can suggest web appropriate design colors to highlight your product or service. And we’ll work with you to sell those services in ways that have people coming back to your site or coming in to your store.
Want RWS to take a look at your website? Contact us today, we’re happy to offer a review of your site with our website audit that will tell you where your site needs help and what you can do to improve it.